I'm Alex Derrrwin

I'm a Chief Creative Officer, novice documentary filmmaker and Co-Founder of Rick Barry - a strategic and creative studio based in Sydney.

In the last 25 years I've worked at agencies in Europe, the US, and Australia. I have raised voodoo spirits in Louisiana graveyards, written and directed two documentary shorts for charities in Portland, and created an 8ft tall anatomically correct heart from rejected layouts that bled when arrows were fired into it.

While at BMF I led business wins on Tourism Tasmania, Sydney Morning Herald, Audi, TAL, Tennis Australia, Dulux, The Federal Govt, Agoda, Barista Bros, Sharsies, hipages, and PetBarn amongst others.

Before leaving to form Rick Barry I helped guide the agency to the most successful financial results and award showing in its history.

My biggest achievement is the creative culture I helped build at BMF. A place where the talents of creative thinkers can thrive.

BMF Agency Awards:

Adnews Agency of the Year 2023

Adnews Creative Agency of the Year 2023

B&T Branding, Design and CX agency of the year 2022

WARC Most effective Australian agency (no 3 global)2021

B&T NSW Agency of the Year 2021

AWARD Australian Agency of the Year 2020

Mumbrella Creative Agency of the Year 2020

Mumbrella Award for Culture 2020

Real Media Awards Agency of the Year 2020

B&T Creative Agency of the Year 2019

Campaign Brief Creative Agency of the Year 2019

Effective Agency of the Year 2017 & 2019